The beginning of the end

usgb
phrase

The point at which it becomes clear that a situation will inevitably end, often negatively.

When sales started falling, it was the beginning of the end for the business.
Visual representation of "the beginning of the end" - The point at which it becomes clear that a situation will inevitably end, often negatively.

Often appears as...

  • represents a turning point
  • signals an impending failure

Usage tips

Idiomatic

Definition 1 of 1
Visual representation of "the beginning of the end"
LampPro Tip 1/3

Negative Outcome

Often suggests something will end badly rather than just concluding.

Illustration for Negative Outcome
When the star player got injured, fans feared it was the beginning of the end for the team's winning streak.
LampPro Tip 2/3

Inevitable Conclusion

Implies that the end result is unavoidable once this point is reached.

Illustration for Inevitable Conclusion
The merger talks stalling was the beginning of the end for the small company's independence.
LampPro Tip 3/3

Dramatic Change

Marks a significant or dramatic turning point, not a gradual decline.

Illustration for Dramatic Change
The sudden drop in product quality felt like the beginning of the end for the brand's reputation.
Visual representation of the word "The beginning of the end"

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