Sooner rather than later

Pro Tip 1/3

Time Urgency

Used when something should happen quickly to avoid problems or when it's preferred to happen soon.

We should hire a new developer sooner rather than later to meet the deadline.

Pro Tip 2/3

Impending Choice

Suggests a decision or action is inevitable and delaying may be unwise.

You'll have to choose a major sooner rather than later, so start thinking about it now.

Pro Tip 3/3

Mild Pressure

Can gently press someone to act without sounding too forceful or demanding.

Please send me your feedback on the report sooner rather than later.