Rub somebody’s nose in it

Pro Tip 1/3

Negative Connotation

This phrase has a negative tone and implies criticism or humiliation towards someone's past mistakes.

After losing the game, the coach kept rubbing their nose in it, making them feel worse.

Pro Tip 2/3

Informal Use

It's an informal expression not suitable for formal contexts such as business meetings or academic papers.

I wish office meetings weren't venues to rub someone's nose in it.

Pro Tip 3/3

Often Past Mistake

Usually refers to a past mistake or failure, not something done correctly or accomplishments.

Even after a year, they love to rub his nose in that old budget blunder.