Rub it in

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phrase

To talk about something too much, especially in a way that is irritating or disrespectful to the one affected negatively by the discussion.

I know how well your exams went, you don't need to rub it in!
Visual representation of "rub it in" - To talk about something too much, especially in a way that is irritating or disrespectful to the one affected negatively by the discussion.

Often appears as...

  • don't rub it in
  • no need to rub it in

Usage tips

Disapproving

Idiomatic

Definition 1 of 2
Visual representation of "rub it in"
LampPro Tip 1/3

Emotional Impact

This phrase can hurt feelings by highlighting someone's misfortune or failures.

Illustration for Emotional Impact
After losing the game, having the victory constantly mentioned really rubbed it in.
LampPro Tip 2/3

Conversational Context

Used among friends or acquaintances to point out they're being irritating by overemphasizing.

Illustration for Conversational Context
Okay, I get it, I was wrong - don't rub it in.
LampPro Tip 3/3

Informality

The phrase is casual and may not be suitable for formal or professional settings.

Illustration for Informality
In a business meeting, instead of saying 'don't rub it in,' you might say, 'Let's not dwell on the past.'
Visual representation of the word "Rub it in"

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