Rub in
verb
To massage or apply pressure to a certain area by using a circular or back and forth motion.
She had to rub in the lotion on her dry skin.

Often appears as...
- rub in lotion
- rub in oil
verb
To repeatedly remind someone of their mistakes or shortcomings.
I know I made a mistake, you don't have to rub it in.

Often appears as...
- rub it in
- rub someone's nose in it
Usage tips
Disapproving
Idiomatic
verb
To massage or apply pressure to a certain area by using a circular or back and forth motion.
She had to rub in the lotion on her dry skin.

Often appears as...
- rub in lotion
- rub in oil
verb
To repeatedly remind someone of their mistakes or shortcomings.
I know I made a mistake, you don't have to rub it in.

Often appears as...
- rub it in
- rub someone's nose in it
Usage tips
Disapproving
Idiomatic
Definition 1 of 2

Physical Action
Used when describing the action of physically spreading a substance on the body or another surface.

After getting a tattoo, you need to rub in the ointment gently.
Thorough Application
Implies that the substance needs to be fully absorbed or adequately spread into the area.

Rub in the conditioner until your hair feels smooth.
Personal Care
Commonly used in contexts related to skincare, haircare, or other beauty routines.

Remember to rub in your serum for the best effect.
Physical Action
Used when describing the action of physically spreading a substance on the body or another surface.

After getting a tattoo, you need to rub in the ointment gently.
Thorough Application
Implies that the substance needs to be fully absorbed or adequately spread into the area.

Rub in the conditioner until your hair feels smooth.
Personal Care
Commonly used in contexts related to skincare, haircare, or other beauty routines.

Remember to rub in your serum for the best effect.
Physical Action
Used when describing the action of physically spreading a substance on the body or another surface.

After getting a tattoo, you need to rub in the ointment gently.
Thorough Application
Implies that the substance needs to be fully absorbed or adequately spread into the area.

Rub in the conditioner until your hair feels smooth.
Personal Care
Commonly used in contexts related to skincare, haircare, or other beauty routines.

Remember to rub in your serum for the best effect.
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