Push the envelope

usgb
verb

To go beyond the usual or accepted limits, especially in a innovative or risky way.

In order to succeed in the competitive market, the company had to push the envelope and come up with unique products.
Visual representation of "push the envelope" - To go beyond the usual or accepted limits, especially in a innovative or risky way.

Often appears as...

  • push the envelope in creativity
  • companies push the envelope

Usage tips

Idiomatic

Definition 1 of 1
Visual representation of "push the envelope"
LampPro Tip 1/3

Risk Implications

Understand that 'pushing the envelope' suggests taking risks that may lead to breakthroughs.

Illustration for Risk Implications
To revolutionize art, she pushed the envelope with her controversial exhibits.
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Not Always Positive

'Pushing the envelope' could fail or be criticized, it's not guaranteed to be praised.

Illustration for Not Always Positive
They pushed the envelope too far, resulting in a product that customers didn't want.
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Innovation Context

The phrase often relates to creativity and technological advancements.

Illustration for Innovation Context
The new smartphone pushed the envelope with its groundbreaking features.
Visual representation of the word "Push the envelope"

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