Psychographic

/ˌsaɪ.kəˈɡræf.ɪk/

adjective

Relating to the study of personality, values, opinions, attitudes, interests, and lifestyles of individuals or groups.

Marketers often conduct psychographic research to better understand their target audience.

Formal

psychographic profiling, psychographic segmentation, psychographic data

Definition 1 of 2

Pro Tip 1/3

Psychographic elements can significantly vary between cultures.

Different countries may prioritize different psychographic factors, influencing marketing strategies.

Pro Tip 2/3

Understanding psychographics helps connect with audiences on a deeper emotional level.

A campaign that addresses specific values may resonate more with a target group.

Pro Tip 3/3

Use 'psychographic' in formal marketing reports or academic studies.

Be cautious using so technical a term in casual conversations.

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