Price yourself/something out of the market

usgb
verb phrase

To set the cost of something too high for people to be willing to buy it.

If they keep raising their prices, they're going to price themselves out of the market.
Visual representation of "price yourself/something out of the market" - To set the cost of something too high for people to be willing to buy it

Often appears as...

  • price someone out of the market
  • price oneself out of the market

Usage tips

Idiomatic

Definition 1 of 2
Visual representation of "price yourself/something out of the market"
LampPro Tip 1/3

Market Competition

Consider competitors' pricing to avoid setting a price too high.

Illustration for Market Competition
Due to competition, the store must not price its products out of the market.
LampPro Tip 2/3

Customer Perception

A high price may imply luxury quality or exclusivity to some consumers.

Illustration for Customer Perception
Designer brands can price goods out of the market as a strategy to appear exclusive.
LampPro Tip 3/3

Economic Changes

Economic factors like inflation can cause prices to increase unintentionally.

Illustration for Economic Changes
Inflation might lead to businesses inadvertently pricing themselves out of the market.
Visual representation of the word "Price yourself/something out of the market"

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