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On the back of something

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Causal Link

Use it to indicate a direct cause-effect relationship between two events or situations.

Illustration for Causal Link
She got the promotion on the back of her exceptional sales record.
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Not Always Positive

The phrase can refer to both positive and negative outcomes.

Illustration for Not Always Positive
The company's losses occurred on the back of poor market performance.
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Sequential Events

Emphasizes that one event follows another, often as a consequence or result.

Illustration for Sequential Events
The film gained popularity on the back of rave reviews.
Visual representation of the word "On the back of something"

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