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Marketability

usgb/ˌmɑːrkɪtəˈbɪləti/Volume
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Appeal Matters

High marketability means a product is desirable and customers are likely to want it.

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The sleek design significantly contributes to the smartphone's marketability.
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Ease of Sale

Marketability indicates how easily a product can be sold, often because of its features or quality.

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Thanks to its advanced technology, the marketability of the gadget was unquestionable.
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Not Always Positive

A product's marketability can change over time, influenced by trends or new competitors.

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Sadly, the app's marketability declined with the arrival of more innovative solutions.
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