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Mark up

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Price Psychology

Retailers may mark up items as a strategy to create a perception of higher quality.

Illustration for Price Psychology
The boutique marked up its handbags, and they seemed more desirable.
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Consumer Reaction

Shoppers might view a mark up negatively, perceiving it as unfair overpricing.

Illustration for Consumer Reaction
Customers complained after the store marked up essential items.
Visual representation of the word "Mark up"

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