Lead with

usgb
verb

To start a news story, article, or broadcast with a particular piece of news or information.

The evening news led with the story of the hurricane.
Visual representation of "lead with" - To start a news story, article, or broadcast with a particular piece of news or information.

Often appears as...

  • lead with a story
  • lead with a report
Definition 1 of 4
Visual representation of "lead with"
LampPro Tip 1/2

Newsworthiness Emphasis

Use 'lead with' to highlight the most important or sensational news item.

Illustration for Newsworthiness Emphasis
The paper decided to lead with the election results.
LampPro Tip 2/2

Immediate Attention

'Lead with' engages the audience by presenting the most impactful information first.

Illustration for Immediate Attention
The documentary led with an intense scene to draw viewers in.
Visual representation of the word "Lead with"

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