
In the market for something
Consumer Intention
Indicates someone is actively seeking to purchase, not just browsing.

Since I'm in the market for a new laptop, I've been checking out the latest models.
Personal Preference
Reflects personal choice or need, often used for big-ticket items.

My niece is in the market for a wedding dress that's both elegant and affordable.
Not Just Shopping
Can relate to services or intangible items besides physical goods.

I'm in the market for a new insurance policy that offers more coverage.
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