Hit/strike pay dirt

Pro Tip 1/3

Value Discovery

Used when someone finds something of great worth after searching or trying for a while.

They finally hit pay dirt in their search for a vintage comic book collection.

Pro Tip 2/3

Research Breakthrough

Often used in contexts like research or investigation where a significant discovery is made.

After analyzing the data, the scientists hit pay dirt with a new vaccine formula.

Pro Tip 3/3

Not literal

It's figurative, not about actually finding dirt or soil that pays money.

The tech start-up hit pay dirt with their innovative app, not by selling dirt.