Hit somebody where it hurts

usgb
verb phrase

To affect someone negatively in a very harmful or impactful way, often where they are most vulnerable or sensitive.

The new tax policy is going to hit the lower-income families where it hurts.
Visual representation of "hit somebody where it hurts" - To affect someone negatively in a very harmful or impactful way, often where they are most vulnerable or sensitive.

Often appears as...

  • hit economically where it hurts
  • hit emotionally where it hurts

Usage tips

Idiomatic

Definition 1 of 2
Visual representation of "hit somebody where it hurts"
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Metaphorical Pain

The phrase often represents financial, emotional, or social harm, not physical pain.

Illustration for Metaphorical Pain
The company downsizing will hit the workers where it hurts most.
LampPro Tip 2/3

Vulnerability Focus

Used to spotlight an action targeting someone's most vulnerable aspect.

Illustration for Vulnerability Focus
The price hike in baby formula will hit new parents where it hurts.
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Not Always Intentional

The action causing harm might not be intended to hurt, but it does anyway.

Illustration for Not Always Intentional
The cancellation of the art program is going to hit the community where it hurts.
Visual representation of the word "Hit somebody where it hurts"

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