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Go under

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Business Context

Used in economic contexts to talk about failure, often due to financial problems.

Illustration for Business Context
The shop will go under if we don't increase our sales.
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Metaphorical Usage

'Go under' doesn't mean physically moving underneath something in this context.

Illustration for Metaphorical Usage
Because of poor management, the startup went under in just a year.
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Risk Implication

It implies a risk that affects the entire entity, not just part of it.

Illustration for Risk Implication
The new regulations might make several companies go under.
Visual representation of the word "Go under"

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