Flavour of the month

usgb
noun

Something that is very popular for a short period of time, but soon replaced by something new.

The new smartphone was the flavour of the month - everyone wanted one, but they soon forgot about it when a newer model was released.
Visual representation of "flavour of the month" - Something that is very popular for a short period of time, but soon replaced by something new

Often appears as...

  • become the flavour of the month
  • no longer the flavour of the month

Usage tips

Disapproving

Idiomatic

Definition 1 of 1
Visual representation of "flavour of the month"
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Popularity Spike

Indicates a quick rise in popularity, generally not lasting long.

Illustration for Popularity Spike
Vegan burgers are the flavour of the month in our cafeteria.
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Sudden Change

Shows how tastes or trends change quickly, without predicting the next 'flavour'.

Illustration for Sudden Change
He was once the flavour of the month, but now fans cheer for the new player.
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Temporary Interest

Used for things or people that attract brief but intense attention.

Illustration for Temporary Interest
The detective series was the flavour of the month last summer.
Visual representation of the word "Flavour of the month"

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