Fall off a cliff
Definition 1 of 3
Pro Tip 1/3Business Context
Use this phrase to describe a drastic drop in business measures, like sales or profits.
Our profits fell off a cliff once the new competition entered the market.
Pro Tip 2/3Dramatic Impact
It implies a sudden, severe impact, often surprising or unexpected.
Viewer interest fell off a cliff once the TV show killed off the main character.
Pro Tip 3/3Negative Connotation
It has a negative connotation, suggesting something went very wrong.
His approval ratings fell off a cliff after the mishandling of the crisis.
Never forget "Fall off a cliff"
Humans forget easily. That's why you should download WordUp: Smart reminders, word games, AI practice, and much more!
WordUp Chrome Extension
As you browse the web instantly look up words you don’t know.
Get Chrome Extension