Buy into
verb
To believe in something or agree with an idea.
I really buy into his idea of changing the company's traditional marketing strategies.
Often appears as...
- buy into an idea
- buy into a concept
Usage tips
Idiomatic
verb
To buy a part of a business or some of its shares.
She decided to buy into a successful clothing brand to ensure a steady income.
Often appears as...
- buy into a company
- buy into a brand
verb
To believe in something or agree with an idea.
I really buy into his idea of changing the company's traditional marketing strategies.
Often appears as...
- buy into an idea
- buy into a concept
Usage tips
Idiomatic
verb
To buy a part of a business or some of its shares.
She decided to buy into a successful clothing brand to ensure a steady income.
Often appears as...
- buy into a company
- buy into a brand
Definition 1 of 2
Pro Tip 1/3Metaphorical Purchase
Think of 'buy into' as metaphorically 'buying' or accepting an idea as you would purchase goods.
She didn't just buy into the philosophy; she lived it.
Pro Tip 2/3Emotional Investment
The phrase often implies emotional investment along with intellectual agreement.
He bought into the dream of starting his own business with passion.
Pro Tip 3/3Conversational Tone
Use 'buy into' in informal discussions when expressing agreement or belief.
I buy into the idea that hard work pays off.
Pro Tip 1/3Metaphorical Purchase
Think of 'buy into' as metaphorically 'buying' or accepting an idea as you would purchase goods.
She didn't just buy into the philosophy; she lived it.
Pro Tip 2/3Emotional Investment
The phrase often implies emotional investment along with intellectual agreement.
He bought into the dream of starting his own business with passion.
Pro Tip 3/3Conversational Tone
Use 'buy into' in informal discussions when expressing agreement or belief.
I buy into the idea that hard work pays off.
Pro Tip 1/3Metaphorical Purchase
Think of 'buy into' as metaphorically 'buying' or accepting an idea as you would purchase goods.
She didn't just buy into the philosophy; she lived it.
Pro Tip 2/3Emotional Investment
The phrase often implies emotional investment along with intellectual agreement.
He bought into the dream of starting his own business with passion.
Pro Tip 3/3Conversational Tone
Use 'buy into' in informal discussions when expressing agreement or belief.
I buy into the idea that hard work pays off.
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