Bury the lede/lead

verb phrase

To place the most important information later in a news story rather than at the beginning.

The reporter buried the lead in the last paragraph, many readers will miss that information.

Idiomatic

Definition 1 of 1

Pro Tip 1/3

The phrase comes from journalism, meaning crucial details should come first. Its use suggests knowledge of media practices.

Despite knowing not to bury the lead, the editor rearranged the article.

Pro Tip 2/3

Avoid burying the lead to ensure key information grabs the reader’s attention immediately.

In her speech, she didn't bury the lede, starting with the most shocking fact.

Pro Tip 3/3

The phrase is used beyond journalism, such as in storytelling or presentations, to advise clarity and focus.

When pitching his idea, he ensured not to bury the lead and mentioned the profits first.

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