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Be in the red

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Financial Trouble

Indicates a company or person is losing money and facing financial stress.

Illustration for Financial Trouble
Our bakery has been in the red since the new grocery store opened.
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Not Bankruptcy

'In the red' means having debt, but not necessarily bankrupt or closed.

Illustration for Not Bankruptcy
Despite being in the red, the tech startup continued to operate.
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Color Imagery

Red is often associated with danger or deficits in finance, hence the expression.

Illustration for Color Imagery
The ledger is full of red entries; we're in the red again this month.
Visual representation of the word "Be in the red"

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