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At all cost/costs

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Achievement Focus

Used when someone is intensely focused on reaching a goal, often ignoring potential risks or consequences.

Illustration for Achievement Focus
He pursued his dream at all costs, disregarding his health.
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Negative Connotation

Can imply recklessness or harmful behavior to achieve an objective.

Illustration for Negative Connotation
She wanted to win at all costs, even if it meant cheating.
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Intensity Emphasis

Expresses extreme determination or urgency in actions or decisions.

Illustration for Intensity Emphasis
They were ready to fight the competition at all costs.
Visual representation of the word "At all cost/costs"

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