As a matter of fact

Pro Tip 1/3

Emphasizing Reality

Used to emphasize that what you're saying is true or correct, contrary to what might be assumed.

He might look unfriendly, but as a matter of fact, he's very kind.

Pro Tip 2/3

Correcting Assumption

Use it to rectify a misunderstanding or correct a false assumption someone might have.

You might think I'm busy, but as a matter of fact, I'm free all afternoon.

Pro Tip 3/3

Strengthens Statements

It can be used to strengthen a statement or argument you're making.

As a matter of fact, our research proves that this method is more effective.