Above/below the fold
adverb
The area of a webpage that can be seen without scrolling down is above the fold. The part you have to scroll down to see is below the fold.
The most important content should be placed above the fold to catch users' attention immediately.
Often appears as...
- content above/below the fold
- visible above/below the fold
Usage tips
Technical
adverb
In a newspaper or brochure, the top half of a page (above the fold) is visible when the paper is folded in half. The bottom half (below the fold) is hidden.
Put the striking headlines above the fold to attract more readers.
Often appears as...
- headlines above/below the fold
- news above/below the fold
adverb
The area of a webpage that can be seen without scrolling down is above the fold. The part you have to scroll down to see is below the fold.
The most important content should be placed above the fold to catch users' attention immediately.
Often appears as...
- content above/below the fold
- visible above/below the fold
Usage tips
Technical
adverb
In a newspaper or brochure, the top half of a page (above the fold) is visible when the paper is folded in half. The bottom half (below the fold) is hidden.
Put the striking headlines above the fold to attract more readers.
Often appears as...
- headlines above/below the fold
- news above/below the fold
Definition 1 of 2
Pro Tip 1/3Visibility Impact
Content above the fold catches the viewer's attention first—make it count.
Ensure your main article stands above the fold for immediate engagement.
Pro Tip 2/3User Engagement
Users may leave a site if what's above the fold isn't interesting or clear.
The upcoming event's summary was above the fold, drawing in participants.
Pro Tip 3/3Design Priority
Designers prioritize the placement of elements above the fold for maximum visibility.
Contact information is placed above the fold for easy access.
Pro Tip 1/3Visibility Impact
Content above the fold catches the viewer's attention first—make it count.
Ensure your main article stands above the fold for immediate engagement.
Pro Tip 2/3User Engagement
Users may leave a site if what's above the fold isn't interesting or clear.
The upcoming event's summary was above the fold, drawing in participants.
Pro Tip 3/3Design Priority
Designers prioritize the placement of elements above the fold for maximum visibility.
Contact information is placed above the fold for easy access.
Pro Tip 1/3Visibility Impact
Content above the fold catches the viewer's attention first—make it count.
Ensure your main article stands above the fold for immediate engagement.
Pro Tip 2/3User Engagement
Users may leave a site if what's above the fold isn't interesting or clear.
The upcoming event's summary was above the fold, drawing in participants.
Pro Tip 3/3Design Priority
Designers prioritize the placement of elements above the fold for maximum visibility.
Contact information is placed above the fold for easy access.
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