Above/below the fold

usgb
adverb

The area of a webpage that can be seen without scrolling down is above the fold. The part you have to scroll down to see is below the fold.

The most important content should be placed above the fold to catch users' attention immediately.
Visual representation of "above/below the fold" - The area of a webpage that can be seen without scrolling down is above the fold. The part you have to scroll down to see is below the fold.

Often appears as...

  • content above/below the fold
  • visible above/below the fold

Usage tips

Technical

Definition 1 of 2
Visual representation of "above/below the fold"
LampPro Tip 1/3

Visibility Impact

Content above the fold catches the viewer's attention first—make it count.

Illustration for Visibility Impact
Ensure your main article stands above the fold for immediate engagement.
LampPro Tip 2/3

User Engagement

Users may leave a site if what's above the fold isn't interesting or clear.

Illustration for User Engagement
The upcoming event's summary was above the fold, drawing in participants.
LampPro Tip 3/3

Design Priority

Designers prioritize the placement of elements above the fold for maximum visibility.

Illustration for Design Priority
Contact information is placed above the fold for easy access.
Visual representation of the word "Above/below the fold"

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